eBay to launch smart stores in New York and San Francisco
E-commerce brand eBay has suffered this past year, after experiencing a huge security breach, and then revealing plans to spin out PayPal after it was suggested by investors that eBay was preventing PayPal from evolving. However, the brand has displayed steady growth and profit providing it with an opportunity to reinvent itself, for instance its latest venture is into bricks-and-mortar stores in partnership with designer Rebecca Minkoff. These “smart stores” - to be located in New York and San Francisco contain large mirrors which work as touch screens, allowing consumers to look through the stock online, or browse the aisles at their leisure. They then simply tap the items they choose to try on, and get a text alert when the stock is ready.
The dressing room also contains a touch screen mirror, which allows you to change the lighting. Each garment comes with RFID tags, so if you need a different size the system immediately knows what is in stock, and a stylist can bring you the correct piece. The tags also suggest accessories to match your outfit, and save each item to your personal profile in case you want to consider whether or not to purchase, and do so online later. You can then pay for everything with your PayPal account.