Marks & Spencer is hosting a four-day e-commerce and in-store sale for Black Friday, revealing deals yesterday – along with other major retailers such as Morrisons and Tesco - before the initial offers which were available from midnight.
A huge variety of deals have been made by major UK stores, with Asda selling a £3,000 quad bike. Bookmaker Ladbrokes even offered a Black Friday deal, with discounts on football bets. Extra staff has been taken on by most retailers who are participating today, in light of last year’s crowds. The focus last year was on expensive technology equipment such as televisions, however this year far more fashion brands are participating.
M&S are slashing footwear, slippers, nightwear, perfume and selected clothing by 30 per cent, two weeks earlier than in 2013. A spokesperson from the retailer said “Our Four Magical Days event is part of our planned promotional calendar. The long weekend of Black Friday through to Cyber Monday is expected to be bigger than ever before and our customers are looking for exciting and inspirational deals.”
A one day 30 per cent off online sale was held by M&S last year, on “Cyber Monday” the Monday following Black Friday, which has this year been surpassed by Black Friday as the biggest e-commerce retail day in the UK, with sales soaring by 41 per cent from 2012. Director of operations at Selfridges Sue West is hopeful regarding the success of today “We saw a little bit of it last year but this year is going to be exceptional and will change the whole shape of Christmas”.
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