Indian e-tail growth led by Fashion, grocery categories

With many leading players in India business sector acquiring and investing in the online Fashion and grocery categories, the India e-commerce space is rapidly growing, reports Warc News.

As reported earlier, Amazon is in talks about buying online fashion store Jabong, which according to a report in the Financial Express has announced a trebling of revenue in the first six months of the year. And rival Flipkart, which acquired rival online fashion portal Myntra earlier this year, has joined up with publisher Condé Nast to target fashion conscious shoppers with unique content.

The homegrown e-commerce company has also recently launched 'Flipkart Fashion Files', which will feature a range of exclusive fashion diva/celebrity interviews, trend boards, brand and product stories along with lifestyle articles. Mukesh Bansal, Head of Fashion at Flipkart, described the Files as "a true combination of high quality commerce and content which will add a new dimension to our fashion category".

Indian-e-tail-growth-led-by-Fashion-grocery-categories

And while the fashion e-tailers have yet to record any profits, the opposite is now true for the country's online grocers. Ganesh Krishnam, Director at Bigbasket.com, was reported in a Economic Times report as saying that the business would be profitable this year, just three years after it was set up. According to Krishnan, the Indian consumers are increasingly adopting to the online grocery service, as the convenience aspect is particularly useful to them.

In addition to their lower overheads, online grocers have the capacity to grow more quickly, not being held back by the need to find prime sites and then build stores. Bigbasket.com, for example, currently operates in Mumbai, Bangalore and Hyderabad, but plans to launch in Pune, Delhi and Chennai in the next three months.

Share this:
Tags:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Cashback site Cashkaro now offers restaurant discounts

    India’s e-commerce market looks large and lucrative enough from the outside, but insiders know it is very challenging. In fact, the number of e-commerce sites and businesses is growing so fast here today that the competition is cut-throat. This

  • What is Viscose Material? Advantage and disadvantage of viscose.

    Viscose is a unique form of wood cellulose acetate used in the nnmanufacture of a number of different products. This includes items for nnthe medical industry, though it is perhaps most common as a major nningredient in the production of the fabric r

  • Honda launches new CBR 250R bike
    Honda launches new CBR 250R bike
    July 01, 2014 5:50 am

    New Delhi: Honda Motorcycle & Scooter India (HMSI) launched a new edition of its global sports performance bike CBR 250R priced between Rs 1.56 lakh and Rs 1.86 lakh (ex-showroom Delhi). The 2013 edition CBR 250R is available for sale across a

  • Zara has opened store at Ambience mall, Gurgaon

    Zara, has opened its new store at Ambience mall, Gurgaon. Spread over 28,000 sq.ft. across two floors the store has taken the space earlier occupied by Debenhams. With this Zara now has twelve stores in India. It is present in 86 countries with