Gap and Zalando announce online linkup

German e-commerce outlet Zalando is to host a dedicated online shop for US fashion retailer Gap from Summer 2015.

The announcement comes just before Zalando announces its third-quarter results, on Wednesday, after announcing that first-half sales were up nearly 30 per cent, earlier this year.

Speaking to Reuters, Zalando co-founder David Schneider commented, “Many customers in Europe still don’t have access to the Gap brand. We offer a platform to enter 15 markets in local languages, in local currency, with free shipments

Gap-and-Zalando-announce-online-linkup

The deal allows a key inroad into Germany for Gap, following in the footsteps of recent addition Topshop. At present, Gap operates 190 stores in Europe, with a further 30 franchise locations on the continent and delivers to 24 countries through its own e-commerce solution, but the retailer is seeking to become less dependent on the increasingly competitive North American market and has plans to open up to 40 stores in India.

Gap’s senior vice-president, Stefan Laban, said the partnership “represents Gap’s first foray into multi-brand retailing in Europe. Zalando is the most trafficked e-commerce fashion site in Europe with more than 100 million visits to the site per month.”

The partnership will see the main Gap brand offered initially, although Laban said there was scope to introduce some of the group’s other offerings, such as Old Navy.

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