Sunsilk kickstarts the wedding season with Band Baaja Bridesmaid digital campaign


Capitalizing on the wedding season, BC Web Wise, the digital agency for Sunsilk promoted the brand’s Thick and Long variant around the proposition “Jab baal ho thick, any style karo pick.”

Recently, BC Web Wise launched a digital campaign for Sunsilk entitled “Band Baaja Bridesmaid”. It is a refreshing take on the big fat Indian wedding and celebrates bridesmaids rather than brides, for a change.

The digital agency launched the ‘Band Baaja Bridesmaid’ microsite, which asks women a simple question “Whose wedding do you want to be the perfect bridesmaid for and why? The five best entries will be gratified with the chance to get their chosen weddings shot by a candid photographer. Sunsilk hampers will be given to other 50 winners as well.


The contest has also been taken forward on mobile, through Intelligent Voice Response (IVR), where women simply have to call on a toll free number to participate. This ensures that the brand does not miss out on the large chunk of the audience that is interacting with the brand via mobile.

To help women be the ideal bridesmaids, other interactive sections have been added to the microsite.  ‘My Perfect Bridesmaid Look’ consists of a photo-shoot of different hairstyles. It is a guide to getting these hairdos right. A series of blogger videos have been included in which bloggers have tried out different hairstyles.

Also integrated in the website is a fun quiz that asks women a few questions to determine the kind of bridesmaid they are – the Party Planner Bridesmaid, the Style Icon Bridesmaid, The Best Friend Bridesmaid along with the perfect hairstyle to match her bridesmaid personality!

BC Web Wise is a full service digital agency and is recognised amongst the top 10 digital agencies in India. It is also amongst the very few independent agencies with a vast and reputed client portfolio such as Hero MotoCorp, Hindustan Unilever, Pidilite Industries, ITC, Godrej Consumer Products, Emami, IDFC, Zee Learning amongst several others.

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