Unitus Seed Fund, a venture seed fund supporting startups innovating for the masses, has announced that it has led the seed round investment in Blowhorn, an online marketplace for last mile logistics. Making this investment as Unitus’ second in the mobile-on-demand sector, following its investment in mGaadi.
Bangalore-based online marketplace for logistics Blowhorn offers a tech platform connecting customers who want to move goods quickly and effortlessly to owners of mini-trucks.
Blowhorn is essentially organizing the massive mini-truck drivers market. Their technology is easily used by both consumers and by truck owner/drivers, making it simpler for consumers to move goods or household possessions around a city.
Tim Draper, Founder and Managing Partner of Draper Associates, who has also invested in Blowhorn’s seed round, told YourStory “I am thrilled to see Blowhorn disrupting the inefficient and unorganised logistics market in India. I believe they have a solid team and a good plan to execute.”
The market for mini-truck transportation in India is estimated to be between 30,000-60,000 crore rupees annually. “We see enormous upside in improving logistics for consumers and at the same time increasing the take-home profits of low-income mini-truck drivers,” Srikrishna Ramamoorthy, Partner at Unitus Seed Fund told YourStory.
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