eBay India to focus on mobile Internet users


With the number of mobile Internet users in the country growing, eBay India plans to focus more on this segment of the market, Managing Director Latif Nathani said.

"There is a sale happening every 27 seconds in India from eBay using mobile devices. India is a country which gets 5 million Internet subscribers every month on mobile. And so it is a mobile-driven market. Therefore, we plan to focus on that," Nathani said.

The company came out with a new product to improve its mobile web experience three weeks ago. "We have received a good response there," he added.


The e-commerce player, together with NIIT, has launched a certification programme for online entrepreneurs. The course, known as ePro, will be rolled out at NIIT centres and will focus on students, homemakers, artisans and craftsmen, apart from online sellers.

It will consist of eight hours of video tutorials and interactive learning and eight hours of online cloud learning. There are also lessons on photography, listing quality and customer sales service. The course costs Rs 4,000 and will start in November from Jaipur.

eBay India has also partnered with the Confederation of All India Traders to modernise traditional business formats across the country.

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