Tag Heuer to focus now on customer experience


Swiss watch brand Tag Heuer plans to tweak its collections and improve instore services as it bets on enhancing customer experience to power the next phase of growth in India, a top executive said.

"The brand is doing well here and has a great platform to go forward. As the next step, we want to do some qualitative work. The focus will be on customer experience," said Amit Chaloo, general manager at Tag Heuer India. The brand, owned by French luxury conglomerate LVMH, is currently one of the top three in the Swiss watches category in terms of revenue and recall value in the country, Chaloo said.


He said Tag Heuer will focus on having the right collections and being at the right retail shops rather than chasing numbers mindlessly. "We want to get into the finer details of selling a luxury watch to the Indian consumer. The numbers (sales) are being met, what is missing is the brand experience," said Chaloo.

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