Columbia Sportswear to open 25 stores in India by April 2015

US-based outdoor and adventure wear retailer Columbia Sportswear Company will open 25 stores by April 2015 in India against an earlier plan of opening up to 5 stores, as the demand for products has exceeded its expectations.

Columbia Sportswear Company, which entered India through a distribution tie-up with Chogori India Retail Ltd, opened its first store on December 24, 2013, and at present has three stores in the country.

"Earlier, we had planned to open 3-5 stores in the first year and depending on the off-take, we would plan further expansion. But, that 3-5 store plan has changed to 25 stores plan. We will have 25 stores by April 15. We will expand very fast in India," Chogori India Retail Ltd Vice President Khyati Bhinde told PTI.

Bhinde did not share investment that the company would make to expand Columbia Sportswear brand in India.

Elaborating on the expansion strategy, she said the company plans to open up to 120 point of sales, exclusive store and shop-in-shop store in three years in India. It will open shop-in-shop stores by October next year in select multi-brand departmental stores like Shoppers Stop.

Columbia-Sportswear-to-open-25-stores-in-India-by-April-2015

Talking about the demand for Columbia's products, Bhinde said: "When we were bringing the brand, we thought outdoor (activities) doesn't exist much in India, people might not know Columbia. But after opening our first store, we came to know that people understand outdoor and also know the brand. We have received very good response for the brand."

At present, 90 per cent of products are imported and the rest are manufactured in India. However, Bhinde said that might change in future.

"If share of lifestyle products in total sales grows, the company might look at more local manufacturing," she added.

Columbia Sportswear, which sells outdoor apparel, footwear and accessories in India, also plans to introduce high-performance outdoor gears in the country.

Share this:
Tags:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Cashback site Cashkaro now offers restaurant discounts

    India’s e-commerce market looks large and lucrative enough from the outside, but insiders know it is very challenging. In fact, the number of e-commerce sites and businesses is growing so fast here today that the competition is cut-throat. This

  • What is Viscose Material? Advantage and disadvantage of viscose.

    Viscose is a unique form of wood cellulose acetate used in the nnmanufacture of a number of different products. This includes items for nnthe medical industry, though it is perhaps most common as a major nningredient in the production of the fabric r

  • Honda launches new CBR 250R bike
    Honda launches new CBR 250R bike
    July 01, 2014 5:50 am

    New Delhi: Honda Motorcycle & Scooter India (HMSI) launched a new edition of its global sports performance bike CBR 250R priced between Rs 1.56 lakh and Rs 1.86 lakh (ex-showroom Delhi). The 2013 edition CBR 250R is available for sale across a

  • Zara has opened store at Ambience mall, Gurgaon

    Zara, has opened its new store at Ambience mall, Gurgaon. Spread over 28,000 sq.ft. across two floors the store has taken the space earlier occupied by Debenhams. With this Zara now has twelve stores in India. It is present in 86 countries with