BCCI leverages social media for live public conversations

There is some good news for cricket lovers using the Twitter Android app in India. After IPL and the CLT20 found runaway success earlier this year by using Twitter in innovative ways, @BCCI is eyeing another win for cricket on the social media platform for live, public conversations, according to the Twitter India blog.

In partnership with @BCCI, Twitter has introduced a new cricket timeline that’s designed to help the Twitteratti follow and stay up to date with each match in the India vs Sri Lanka 5 ODI series.


Users need to search for or tap on #IndvsSL to view them. In the cricket timeline, one can view content in two tabs, Official and Tweets. The Official tab will have Tweets from @BCCI and the Tweets tab will contain relevant Tweets around the official hashtags from a cross-section of teams, players, press, fans and more.

On the series’ TV broadcaster side in India, @StarSportsIndia will have the latest news and updates.

Some of the most followed players on Twitter from both the teams include:

Virat Kohli: @imvkohli, 4.29 million followers

Suresh Raina: @imraina, 2.37 million followers

Ravichandran Ashwin: @ashwinravi99, 823K followers

Mahela Jayawardene: @mahelajay 177K followers

Kumar Sangakkara: @kumarsanga2 173K followers

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