Vistara selects Ogilvy & Mather as creative partner and Maxus as media partner
Vistara, , the JV between Tata Sons Limited and Singapore Airlines Limited (SIA), has announced the names of its strategic partners who have been contributing in brand building and image management of the new airline.
Ogilvy & Mather Advertising has been mandated with the task of building strategy and executing integrated communication solutions including digital and social media, towards building a strong Vistara brand.
Global Communications Consultancy Maxus along with Neo@Ogilvy, will provide insights into the media planning and buying processes, digital planning and execution, while IPAN Hill+Knowlton Strategies, is the Public Relations advisor and communication partner. Brand Union Ray+Keshavan has developed Vistara’s name, brand strategy and identity.
Talking about the partners on board, Mr. Phee Teik Yeoh, CEO, Vistara, said, “Our brand building partners play an immensely significant role in integrating our core values in their creative approach. I can proudly say that we have found the right partners who believe in our brand and its value proposition and will help us deliver seamless service experience to our customers. It was critical for us to choose the right teams – both in terms of sector expertise as well as creative foresight – for us to work collaboratively and deliver our brand promise. ”
The other associations are with eminent designers Abraham & Thakore, who have designed the uniforms and MaXposure Media Group, for the in-flight magazine for Vistara, which will cover travel, culture and heritage, fashion, sports, arts and crafts, festivals, health and events.