Instant messaging apps like Hike, Line, WeChat are garnering a huge response from the Indian market, but the original entrant in this category in India, Whats App still remains on the top spot.
WhatsApp, which was bought by Facebook in a $19 billion deal, now has 70 million active users in India, out of a total global user base of 600 million. WhatsApp’s business head Neeraj Arora announced the latest figures at the INK Conference in Mumbai, reports PTI. The app added 20 million new active users in the last six months after the company announced hitting the 50 million active user mark in India.
A mere three months back, rival Hike had announced that it has hit the 35 million registered users milestone, without divulging its number of active users. The company also announced it raised $65 million in a funding round led by Tiger Global Management. Existing investor Bharti SoftBank (BSB), a joint venture of Bharti Enterprises and Japan’s Softbank Corporation, also participated in the round.
Eventhough, Hike and WeChat are advertising heavily to catch the eye of the burgeoning smartphone user base in India, but for now, WhatsApp is still way ahead in the game. WhatsApp is reportedly going to introduce a free voice calling feature, and if that happens, its popularity and user base is expected to grow manifold.
Related Tags:Instant messaging apps, Hike, Line, WeChat, category in India, Whats App, bought by Facebook