Topshop will open their second store in New York this week on the prestigious Fifth Avenue.
Sitting alongside luxury brand flagships from Louis Vuitton, Prada and Versace, as well as iconic locations such Apple’s glass cube flagship, FAO Schwartz and Saks Fifth Avenue, the store will be Topshop’s second-largest, still dwarfed somewhat by the fashion retailer’s giant Oxford Circus operation. For comparison, the 90,000 square feet London location is thought to pull in close to GBP 160 million a year, with the New York flagship measuring up at 33,000 square feet and expected to achieve annual sales of at least GBP 50 million.
The product offering will include a range titled “Fifth Avenue exclusives” made up of nearly 150 SKUs, with pieces selling for as much as USD 495.
Topshop’s first US store opened in SoHo in 2009, a launch which was beset with construction and permit issues. In the meantime, Topshop has partnered with Nordstrom to open shop-in-shops at 51 locations in the US to aid its expansion in the territory whilst securing the right locations, a task which has seen expansion move slower than was first hoped by the company.
Related Tags:Topshop, luxury brand flagships, Oxford Circus operation, GBP 50 million