John Lewis is relying on cuddly toys to boost Christmas sales this year

John Lewis is relying on pandas, platypuses and other exotic creatures to boost sales of cuddly toys this Christmas.

The department store said cuddly toy sales are up 53 per cent in the year to date, leading it to expand its current range to include 62 animals from around the globe.

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“The cuddly toy has always had pride of place with children under the Christmas tree, evoking nostalgia with adults, and we are expecting our furry friends big and small to be bestsellers this Christmas,” said Ian Ellis, a toys and books buyer at John Lewis.

John Lewis CEO Andy Street said the retailer will be taking a “more modest approach” to Christmas advertising this year after its high-profile 2013 campaign attacted complaints that the firm was “getting a bit too big for its boots”.


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