Worldpay data reveals pre-Christmas shopping trends

According to transactional data from Worldpay, the number of card transactions processed by UK retailers in the last week of October rose by 7% last year compared to previous weeks.

The payment processing company said this marked the start of an upward spike which reached its peak in the week before Christmas, when transaction volumes on the high street were 42% higher than on an average week in September-October.

On a regional basis, Worldpay’s data showed that department stores in Brighton began seeing festive uplift as early as the third week in September, followed closely by Leeds where the Christmas shopping spike starts in the first week of October.

Worldpay-data-reveals-pre-Christmas-shopping-trends

Worldpay UK managing director Dave Hobday said: “With shoppers already taking to the streets to get their Christmas shopping done early, retailers need to look for new ways to steal a march on their competitors and get Christmas all wrapped up.

“Increasingly we’re seeing the high street turn to technology, as retailers of all sizes invest in mobile point of sale systems, which can integrate with an iPad or other mobile device. Not only does this technology reduce queues by allowing staff to take payments anywhere in-store, it also links directly to ecommerce – which means they have a powerful sales tool in their hands, and need never lose the sale this season.”


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