Sainsburys announces Daniel Sturridge partnership


Sainsbury’s has announced that England and Liverpool star Daniel Sturridge has signed up to a long-term partnership with the retailer, becoming the face of several initiatives including Active Kids.

He joins fellow Sainsbury’s ambassadors, London 2012 Paralympic Gold Medallists Ellie Simmonds and Jonnie Peacock, to star in Sainsbury’s Active Kids 2015 campaign, launching in the New Year.

Sainsbury’s said that Sturridge will also help support a range of the brand’s wider healthy lifestyle partnerships including Sport Relief, the Sainsbury’s School Games and Sainsbury’s Summer Series with British Athletics.


Speaking of his new partnership with the retailer, Daniel Sturridge said: “Encouraging children to be active and enjoy sport is a real passion of mine. I’m proud to be partnering with Sainsbury’s to give children all over the country the opportunity to lead healthier lifestyles.

“I remember the launch of Active Kids in my school and the difference it made to our PE lessons and look forward to seeing even more children benefit from it.”

Tara Hewitt, Sainsbury’s head of sponsorship, added: “We’re thrilled to have signed Daniel, admired by parents and kids alike, he’s the perfect choice to help us inspire a new generation.

“Our ambassadors are a key part of our commitment to get 20 million kids active by 2020 and make a positive difference in the communities we serve.”

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