Frozen food market continues to grow

According to latest figures from Kantar Worldpanel, the retail frozen food market has shown continued growth, reaching £5.8bn for the 52 weeks to 14 September, up 1.6% year on year (yoy).

The savoury food sector, which includes meat products, vegetarian products and pastries, was the strongest performing frozen retail category, achieving a yoy value growth of 4.9%. In addition, the volume of savoury food grew by 2.9% yoy.


Frozen potato grew 4.1% yoy, while ice cream, which has enjoyed consistent growth over the last six quarters, was another successful category achieving a value growth of 3.8% yoy.

Commenting on the figures, Brian Young, chief executive of the British Frozen Food Federation said: “With opposing fortunes in the wider retail industry pitting the value retailers against the previously established big supermarkets, it is reassuring to see such consistency in the frozen food market.

“Savoury, potato products and ice cream were the standout sectors but steady value growth was also witnessed in other sectors. There are signs that life is returning to the economy, we predict the consistent growth in frozen food to continue alongside the resurgence.”

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