Shalimar Paints launches emulsions and primers tailored for Eastern Uttar Pradesh

Shalimar Paints Limited, one of India's oldest and leading paint manufacturing companies has announced its plan to strengthen presence in Eastern Uttar Pradesh (UP) by launching new products like emulsions and primers tailored for the region.

Sameer Nagpal, Managing Director and CEO, Shalimar Paints said, "It's remarkable that we have been present in this region since independence and enjoy strong position in industrial and institutional segments. We see significant opportunity to leverage our legacy and strengths to tap into the consumer business potential to emerge as a strong player in this region."


The country's oldest paint maker is undergoing a strategic transformation to become a consumer business centric company through increased focus on decorative paints. With 5 depots (Agra, Ghaziabad, Kanpur, Lucknow and Varanasi) catering to over 600 dealers, Shalimar sells in major cities and towns of UP.

Nagpal added, "Consumers in this market are now demanding more benefit and value from their paint. To offer enhanced value, we are launching new products which are an outcome of significant investment we have made in consumer research. We are also strengthening our dealer and distribution network to service our consumers better. These initiatives will help expand our presence in the region and improve our share of the market."

Shalimar's new launches include products that strengthen walls from inside, while providing beautiful, long-lasting finishes on the outside. The newly launched No. 1 silk interior emulsion offers superior washability, smooth matt finish and excellent coverage, said the company. Super Shaktiman exterior emulsion with silicon additives offers durability and protection against all climatic conditions.

"The emulsions are complimented by No. 1 and Shakti primers that offer superior protection to walls and ensure better finish of the top coat," claimed the company.

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