Bajaj Auto appoints Leo Burnett India for its Discover business
Leo Burnett India has been appointed as the agency on record (AOR) by Bajaj Auto for its Discover business.
Leo Burnett is extremely excited and energized about winning the business back. The agency created memorable campaigns for the brand including ‘Bajaj Calibre – The Unshakeable’ when they worked with Bajaj Auto from 2001 to 2008.
Commenting on the win, Saurabh Varma, CEO, Leo Burnett said, “It is a privilege to work with Bajaj Auto again. We are committed to using the power of HumanKind and integrated thinking to create a larger share of the future for this iconic brand.”
Raj Deepak Das, CCO of Leo Burnett said, ‘Bajaj is an iconic brand and gives us an incredible opportunity to create purposeful and participative work.’
The mandate will see Leo Burnett crafting communications for Bajaj Discover that spans across disciplines including ATL, digital, retail and activation.