Zara, Spanish clothing and accessories retailer, has launched its official online store on Tmall.com, a Chinese third-party platform for brands and retailers, owned by Chinese-ecommerce giant Alibaba Group.
Zara.tmall.com will offer online shoppers in China the same full range of products for women, men and kids as that found on zara.cn, Zara's official website of China, and in Zara's stores across China.
Zara's official Tmall.com store in mainland China puts the brand's products within easy reach of the online platform's tens of millions of customers.
The launch follows the successful opening of Zara's e-commerce website in September 2012.
Zara, owned by the Spain-based Inditex Group, is present in 73 countries, with a network of more than 1,540 stores, ideally located in major cities. Its international presence clearly shows that national frontiers are no impediment to sharing a single fashion culture.
Besides Zara, the Inditex Group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterque, Stradivarius and Bershka. (GK)
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