Italian kids wear brand Il Gufo unveil Merino wool capsule collection

Italian kidswear brand Il Gufo is unveiling its second colourful machine-washable Merino wool capsule collection.

The collection launched in partnership with The Woolmark Company compromises of 100% Merino wool sweaters, cardigans and turtlenecks.

The Woolmark Company said the line developed under its 'Mothers and Babies' program, spreads the message that Merino wool is the natural choice of clothing for children.

The Merino wool marketer added that Merino wool is naturally breathable, making it an efficient temperature regulator and is soft and smooth on the skin.

Italian-kidswear-brand-Il-Gufo-unveil-Merino-wool-capsule-collection

"In addition, every Merino fibre has a natural protective outer layer that resists dirt and helps prevent stains being absorbed,, it informed.

The Il Gufo collection has been tested to prevent shrinkage, colour fastness and felting by independent laboratories.

The launch of the new Merino wool collection will coincide with the opening of a new Il Gufo store in Milan.

Established in 1964, the Woolmark is the world's best known textile fibre brand and is owned by Australian Wool Innovation, a not-for-profit company owned by more than 25,000 woolgrowers.

Il Gufo is a leading Italian luxury clothing brand for children, specialized in designing, producing and distributing unique, high quality collections for children and is present in more than 37 countries. (AR)

Share this:
Tags:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Harrods has opened its first international store in Italy

    Harrods has opened its first international store in Italy this week. The store, on Sardinia, was conceived as part of a complex of 24 standalone glass boxes designed by Italian architect Giò Pagani. Valentino, Chopard and Hublot have a

  • Armani Exchange launches new Guildford store

    Premium brand of the Italian fashion house will make its Guildford debut at the Friary Shopping centre. Hermes Real Estate Investment Management Limited (HREIML) announced on Friday that Armani Exchange has taken on a 10 year lease of the 3,500 sq

  • Bottega Veneta has opened a new storee

    Bottega Veneta, the Italian luxury fashion house, has this week opened a new store at 8445, Melrose Place in Los Angeles. The store will be a first of its kind for Bottega Veneta, is part of the luxury firms vision to focus on organically develo

  • Loro Piana and Casadei open mono-brand stores in Florence

    With southern European retailers continuing to suffer from economic gloom and poor weather conditions, Loro Piana, the Italian luxury cashmere specialist and Casadei, the luxury shoemaker come with good news. The luxury brands are to open mono-brand