After Amazon, mobile wallet MobiKwik launches Online Diwali Mela


Mobile wallet MobiKwik announced the launch of MobiKwik Online Mela from October 20th – 26th.

Mobikwik users can enjoy the 7-day online Diwali extravaganza across top e-commerce portals such as MakeMyTrip, ShopClues, Snapdeal, eBay India, Domino's India, BookMyShow, Infibeam, TastyKhana and HomeShop18. The over 8 million users of the mobile wallet can enjoy incredible deals and discounts across top partner online merchant sites.


MobiKwik is also leveraging social media site Twitter to promote its Online Diwali Mela. Within minutes of its launch #MobiKwikOnlineMela was trending on Twitter. The communication across all MobiKwik properties is centered on ensuring a reach of more than 30 million for all the partner merchants.

To launch the week-long promotion, MobiKwik provided 100% cashback to users at various times during the first day of the Mela on 20th of October.

Ms. Upasana Taku, Co-Founder, MobiKwik said, “The MobiKwik Online Mela is our way of sharing festive joy with our valued users. MobiKwik has hitherto been enhancing the ease and security of online shopping in India by eliminating the need to navigate through various payment gateways. We have taken our dedication to offering superlative user experiences a step further with this initiative. The Mela offers truly incredible cashbacks and discounts and makes Diwali shopping a more pleasant and hassle-free experience than ever before.”

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