Retail brands to launch in Hawaii
A wide variety of high-end brands are launching in Hawaii in the near future, such as Valentino, Celine and Van Cleef & Arpels. They will open in a selection of new retail developments such as the Ka Makana Alii West Oahu shopping wall, General Growth Properties' redevelopment of a former Sears space at Ala Moana Center, a range of condominiums in Kakaako, the Kobayashi Group's projects and, Alexander & Baldwin's space in Kailua in Windward Oahu, and the redevelopment of the International Market Place in Waikiki by Taubman Centers.
Julia Matsuura, a senior retail associate with Colliers Internation Hawaii said:
"These developments also provide additional options for local retailers to expand and grow their businesses in Hawaii and some to the U.S. Mainland, including Fighting Eel, San Lorenzo, Mahina, Reyn Spooner, Tucker and Bevy, Island Sole and Honolulu Cookie Co.," She continued "In 2015 we will see a lot of activity with construction and lease transactions in the market place, but 2016 will be a big year for store openings."
However, regardless of the influx of retail brands and complexes in Hawaii, entry difficulty is still an issue "Hawaii has high barriers to entry for new to market brands/retailers. It typically takes a while for most national/global retailers to understand Hawaii. Initially many retailers have a difficult time justifying the cost of shipping, real estate, employment, construction and timing setbacks." said Matsurra