Starbucks have announced that by next year they will allow US customers to put in beverage orders on their smartphones before they arrive at the store. The service will be brought to Portland by the end of this year, and across the rest of the country by 2015.
The brand has been encouraging consumers to sign up for the mobile payment app, in order to build loyalty and earn stars upon purchase that can be used for future drinks.
Over the festive season, Starbucks are introducing a “Starbucks for Life” card that will be awarded to ten customers who pay using the mobile app of their Starbucks card. The winner will then receive a free product every day for 30 years
Related Tags:US customers, Starbucks for Life, Starbucks card, awarded to ten customers