Clothing brand Biba launches online portal to leverage growing e-commerce market


Ethnic wear brand Biba launched its web portal to leverage the India's fast growing e-commerce space and also cash in the ongoing festive season, reports the Economic Times.

Commenting on the launch, Siddharath Bindra, Managing Director at Biba told the Economic Times, "We want to make shopping convenient for our consumers and e-commerce being a prevalent and growing channel is indeed a natural progression for our existing business."


At present, 6-8 per cent of the company's revenue comes from online sales.

"We see our foray into this online world as another important way to connect with our customers, and provide them with an easy access to our contemporary fashion," he added in the report.

This development will help the company strike new conversations with brand loyalists as well as will be an attractive choice for new customers. Biba retails its products through 155 exclusive outlets across 65 cities, apart from presence in all major retail chains in the country like Shopper's Stop, Lifestyle and Pantaloons.

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