expands its reach to 500 hospitals in Bangalore

Baby and kids product brand, today strengthened its presence in southern India by announcing a tie-up with-Motherhood Hospital, Apollo hospital, Isis Mother& Child Care Hospital and Manipal Hospital amongst 500 others in Bangalore.

The Firstcry box program is about delivering a gift box full of helpful products like diapers, lotions, baby wipes, etc. to a new mother, right at the hospital after she delivers. The total no. of boxes delivered month-on-month in hospitals has reached a staggering count of 7500 boxes.


Speaking on the association with hospitals, Supam Maheshwari, CEO & Founder, says, “We are delighted to announce our partnership with around 500 hospitals in Bangalore. Through these tie-ups, we are reaching out to mom’s at the most magical moment in their lives and thus, celebrating the happiest cry ever. Our endeavor through this program is to provide premium quality to maximum parents helping them take care of their little ones.”

Commenting on the tie-up, Kaushik Sur, Sr. Manager-FMS, Motherhood, Bangalore says, “Partnering with and supporting their initiative has helped us serve our customers better. The packaging of the box is neat and attractive, enclosing the best quality products from well-known brands. The smile on the mothers’ face on receiving the gift box from Firstcry is a mark of satisfaction for us. We have received enough and more positive feedback regarding this initiative from parents. We give out around 200 gift boxes per month which as a result, keeps on adding to our list of delighted parents. We are glad to be a part of this celebration of the special moment with moms.”

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