Following a multi-agency pitch, Contract Advertising has won the creative mandate for medical service company Portea Medical that brings world class medical care to the patients’ doorstep. The agency’s Bangalore office will be handling the account. The campaign will run across TV, print, radio, out-of-home and digital media.
Commenting on the win, Monojit Ray, VP and GM, Contract Advertising, Bangalore said, “Portea was a very challenging win for us and we are excited to work with thought leaders like them on a category that has huge opportunities. We hope to create some exciting and thought provoking communication for Portea in our journey together.”
“We look forward to working with the Contract team as we continue to build understanding among patients about the range of medical care and support services that are delivered in-home by Portea,” said Meena Ganesh, CEO and Co-founder, Portea Medical.
“It’s a new concept in organized healthcare delivery in India, and therefore a very exciting opportunity for us as Portea’s communication partner” says Manoj Jacob, ECD Contract Advertising, Bangalore.
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