Balmy autumn days bring slowest growth in online sales since 2010

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What’s good news for consumers doesn’t always translate to retailers. The latest figures from IMRG Capgemini e-Retail Sales Index found annual UK online retail sales grew by just 7 per cent in September 2014, the second-lowest ever growth rate in the Index and the slowest since 2010.

While the warm weather throughout September made a pleasant transition from summer into autumn for shoppers, in retail terms this left many traders with low-demand for their autumn/winter collections, and online clothing sales grew by just 0.3 per cent cent year-on-year for September.

Despite slow sales, IMRG reported that average growth overall in the third quarter reached 13 per cent year-on-year, with sales in the electrical sector up 15 per cent for the period.

Balmy-autumn-days-bring-slowest-growth-in-online-sales-since-2010

Tina Spooner, Chief Information Officer at IMRG, commented:

"The unseasonably warm weather last month clearly had a negative effect on the online retail industry, with apparel merchants in particular seeing a significant impact on sales,” said Tina Spooner, chief information officer at IMRG.

“This is not the first time we have seen unseasonal weather having a detrimental effect on e-retail sales, however, on a more positive note, it appears the milder temperatures during September boosted sales of beer, wine and spirits and garden products.

"As we enter the fourth quarter and retailers prepare for the key festive trading period, we expect growth levels to return to the consistent double-digit figures we have seen throughout 2014."


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