boohoo.com focus on the Australia fashion market

Clothing e-tailer boohoo.com is focusing on the Australia fashion market, and has released a new collection called “The Edit” for spring/summer 2014. It is comprised of a nine-piece capsule collection, which is designed for the classic Australian woman. The garments are inspired by the Australian lifestyle, and feature skinny ripped jeans, denim shirts and cuts offs, lace dresses and the Brenton top.

boohoo-com-focus-on-the-Australia-fashion-market

Boohoo chief executive Carol Kane said:

"We travel to Australia regularly and noticed that the ever fashion conscious Australian girl often builds her outfit around a classic wardrobe essential, such as the denim cut off or classic white shirt. She continued “Building on this idea we decided to build our new season trends around these key items."

The price of the line ranges between $8 and $70. Detailing such as sequins and tassels are used throughout, as well as beading, feathers and tribal prints. A key look of the collection is a white maxi dress with a printed headbands and kimono.

Share this:
Tags:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • boohoo.com focus on the Australia fashion market

    Clothing e-tailer boohoo.com is focusing on the Australia fashion market, and has released a new collection called “The Edit” for spring/summer 2014. It is comprised of a nine-piece capsule collection, which is designed for the classi

  • Australia welcomes maiden Topshop store

    Hundreds of shoppers queued up overnight to be the first to step into Australia’s very first Topshop/ Topman store. The first 20 people in the line were rewarded with AUD 100 vouchers to spend in the Chapel Street store. The Arcadia-owned r

  • E-Commerce Store launched by Cotton On

    Australian favourite Cotton On has expanded its offering and launched its first foray into the e-commerce domain. The site, which has elements reminiscent of online apparel extraordinaire ASOS, features all of the products carried in the offline s

  • Woolworths opened its new concept store in Erskineville Sydney

    Woolworths opened its new concept store on 19th June in Erskineville, Sydney at 7 am. Specially designed for the Newtown and Erskineville communities, it is a smaller size in comparison to a usual supermarket but it promises customers more savings pe