Tata Value Homes launches new e-commerce platform for home buying
Tata Value Homes (TVH), a fully-owned subsidiary of Tata Housing Development Company, has launched its new e-commerce platform for home buying, www.tatavaluehomes.com, reports the Hindu Business Line.
Speaking on the sidelines of the launch, Brotin Banerjee, MD & CEO, Tata Housing Development Company told the Hindu Business Line that the plan was to also add some international projects on the portal in this fiscal. TVH is working on projects in Sri Lanka and Maldives under the public-private partnership model and is also considering projects in Africa.
Tata Value Homes sold more than 750 flats online in a year valued at over Rs 300 crore and has now launched the e-commerce portal following this success. The new user-friendly platform allows buyers from anywhere in the world to book their flats in three easy steps including selection of location, reviewing the details and booking online.
The booking entails a non-refundable payment of Rs 30,000 and the inaugural offer is 'one price one nation' starting from October 15. Accordingly, buyers can buy units at a uniform price across projects in Ahmedabad, Bengaluru, Mumbai, Pune and Chennai.
The flats are being offered at Rs 29.9 lakh for a 1 BHK, Rs 39.9 lakh for a 2 BHK, Rs 49.9 lakh for a large 2 BHK and Rs 59.9 lakh for a 3 BHK. TVH has around 10,000 flats across the locations and the overseas projects will be offered on the platform this fiscal.
The online sales accounted for 20-25 per cent of the company’s total sales. Banerjee was quoted in the report as saying, "In less than two years, we expect that 45-50 per cent of our customers would prefer to buy online. Around 25 per cent of buyers were NRIs in 2014, doubling from 12 per cent in calendar 2013."
Tata Value Homes (TVH) also plans to launch three new 'Value Home’ projects in the Mumbai metropolitan area, Delhi NCR region and Kolkata. These projects, to be launched this financial year, will develop 12,000 flats and these will be ready in phases over a 7-8 year horizon.
Previously the real estate company had entered into a first-of-its-kind, strategic and exclusive partnership with Snapdeal. Tata Value Homes launched an exclusive offer on Snapdeal, proffering Rs 10,000 per month for a year as an assured rent. Through this partnership, Tata Value Homes sold 85 houses worth Rs. 40 crore in 6 days.