Flipkart buys Diwalidhamaka domain name


The festive months of September and October are extremely important for e-commerce companies like Amazon, Flipkart, Snapdeal and others.  To capitalize on the festive season sales Amazon kicked off its Diwali Dhamaka sale, while Flipkart called its pre-Diwali sale the Big Billion Day sale.

Amazon tried to put a damper on Flipkart’s big day by allegedly buying the domain bigbillionday.com. So, whenever Flipkart fans would click on the link, they would be directed to Amazon India’s website. Now, it seems that Flipkart has bought the domain name Diwalidhamaka.co.in, which directs users to Flipkart.

The festive season wars among the e-commerce players , Flipkart and Amazon has further intensified as each one tries to grab a larger portion of the market share.


Earlier this week, Flipkart’s Big Billion Day Sale turned into a major PR disaster, which even compelled Founders Sachin Bansal and Binny Bansal to subsequently push out an apology email to its every customer.

In order to capture eyeballs during the pre-Diwali discount bonanza both Flipkart and Snapdeal placed front page ads in the Times of India. In spite of the negative feedback, Flipkart claims it got a billion hits and $100 million of GMV (gross merchandise value) sales in just 10 hours. Snapdeal too was claiming something similar, with sales worth Rs 1 crore a minute.

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