H & M open its first store and transactional website in the US
H&M's more expensive sister, & Other Stories, is to open its first store and transactional website in the US this Friday.
The 6,400-square-foot outlet will be “all about personal styling,” according to & Other Stories creative director Sara Hilden Bengtsson.
A notice on its website features a photo of Iris Apfel – the nonagenerian fashion icon. & Other Stories say Apfel represents their target audience, which is broad and inclusive.
Prices will range from USD 9 for nail polish to USD 300 for outerwear.