Amazon to launch bricks-and-mortar store in New York

Online retailer Amazon.com have plans to launch a brick-and-mortar shop in Midtown Manhattan, near the Empire State Building. Shoppers can expect the mini-warehouse inspired store to be open in time for the holiday season. Matt Nemer an analyst for Wells Fargo said:

It’s about marketing the Amazon brand. Same-day delivery, ordering online and picking up in store are ideas that are really catching on. Amazon needs to be at the center of that.”

Amazon-to-launch-bricks-and-mortar-store-in-New-York

The space is likely to also be used to display Amazon's own products such as the Kindle tablets, and the Fire smartphone and TV set-top box. It will introduce a whole new set of expenses for the brand, but if it proves triumphant then it could be the start of a new era of physical branches. The site at 7 W 34th St is under ownership of Vornado Realty Trust. Executive vice president at SCG Retail a real-estate service Chase Welles said “Foot traffic on 34th Street is unparalleled”. The store launch follows vending machines which sell Kindles in US malls, since last November.

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