Online retailer Amazon.com have plans to launch a brick-and-mortar shop in Midtown Manhattan, near the Empire State Building. Shoppers can expect the mini-warehouse inspired store to be open in time for the holiday season. Matt Nemer an analyst for Wells Fargo said:
“It’s about marketing the Amazon brand. Same-day delivery, ordering online and picking up in store are ideas that are really catching on. Amazon needs to be at the center of that.”
The space is likely to also be used to display Amazon's own products such as the Kindle tablets, and the Fire smartphone and TV set-top box. It will introduce a whole new set of expenses for the brand, but if it proves triumphant then it could be the start of a new era of physical branches. The site at 7 W 34th St is under ownership of Vornado Realty Trust. Executive vice president at SCG Retail a real-estate service Chase Welles said “Foot traffic on 34th Street is unparalleled”. The store launch follows vending machines which sell Kindles in US malls, since last November.
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