Zohraa.com Offers Some ‘Real’ Diwali Discounts and Other Goodies

Zohraa.com has just created a bevy of offers for the festival season and has rolled them out one after the other. They are offering IPADs, discounts and a host of other offers on their products. Anarkali suits, Salwar Kameez, Sarees are all available online at never before prices at Zohraa.

We asked Pramod Rathi, partner at Zohraa.com if these discounts were actually price increases and then cuts. “We have not been adopting a strategy which other shopping sites use frequently. We have believed in a steady price strategy and any discounts offered are more an effort to celebrate the occasion with our customers than to drive sales. We simply cut our margins when we offer discounts and want the customer to feel secure on our website and always wanted."


“This is not to say,” adds the commercial head Vibhor Tikiya, partner at Zohraa.com “that there is no commercial angle involved. We will be offering an IPAD to the maximum sale generator this season. So if someone has the one who has made the maximum purchase on Zohraa, we will offer him an IPAD absolutely free. This particular campaign is to drive sales and give the customer a souvenir from our side rewarding his loyalty.”

Real discounts on shopping websites are hard to come by these days and customers get fooled into buying more than what they wanted.

“That can’t be the purpose” adds Sanjeev Jain. “There has to be a level of trust and a purpose beyond the numbers. They are people who have trusted you enough to believe that they are buying at a discount. So we don’t play with their emotions. Zohraa.com wants to be the leading player in selling occasion wear like Anarkali Suits, Sarees, Salwar Kameez but we don’t want any sales got by deceiving anyone.”

“It’s not that we don’t have dissatisfied customers. We have a few but we try and attend to them as much as we can.” says Darshit “The trick is to minimize these numbers and try and do everything in your capacity to improve their experience. The rest, as they say, is on God’s Grace.”

Zohraa.com is fast becoming the preferred option for retail in the occasion wear segment and a trusted women’s wear brand which only gives ‘real’ offers.

Share this:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Cashback site Cashkaro now offers restaurant discounts

    India’s e-commerce market looks large and lucrative enough from the outside, but insiders know it is very challenging. In fact, the number of e-commerce sites and businesses is growing so fast here today that the competition is cut-throat. This

  • What is Viscose Material? Advantage and disadvantage of viscose.

    Viscose is a unique form of wood cellulose acetate used in the nnmanufacture of a number of different products. This includes items for nnthe medical industry, though it is perhaps most common as a major nningredient in the production of the fabric r

  • Honda launches new CBR 250R bike
    Honda launches new CBR 250R bike
    July 01, 2014 5:50 am

    New Delhi: Honda Motorcycle & Scooter India (HMSI) launched a new edition of its global sports performance bike CBR 250R priced between Rs 1.56 lakh and Rs 1.86 lakh (ex-showroom Delhi). The 2013 edition CBR 250R is available for sale across a

  • Zara has opened store at Ambience mall, Gurgaon

    Zara, has opened its new store at Ambience mall, Gurgaon. Spread over 28,000 sq.ft. across two floors the store has taken the space earlier occupied by Debenhams. With this Zara now has twelve stores in India. It is present in 86 countries with