ZenithOptimedia wins media mandate for online real-estate player Indiahomes.com
ZenithOptimedia wins entire media mandate for Indiahomes.com after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s media planning & buying, and will include digital duties as well.
Indiahomes.com has also finalised its new positioning, “Aap Ke Saath”, and is in the process of rolling out its multi-media campaign. With the new positioning and partnership with ZenithOptimedia, it is all set to take on the online real-estate category, which has seen increased levels of intensity with several brands becoming active in the media.
Commenting on the business win, Anupriya Acharya, Group CEO, ZenithOptimedia said, “The proposition of professional property advisors fills a crying need and we are excited to be the communication partner of a company that is introducing this big change in the Indian market. It represents a big opportunity. We are looking forward to creating innovative solutions for Indiahomes.com.”
“We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy,” added Himanshu Arora, VP - Marketing, Indiahomes.
Indiahomes.com is India’s multi-award winning and leading Property Advisory Company. Since its incorporation in 2008, it has successfully spread its branches across 50 cities in India including Delhi, Mumbai, Kolkata, Bangalore, Gurgaon and Noida.
The Company has an experienced group of over 600 trained property advisors (employees and associates) to assist its customers. Indiahomes claims to have 10 million customers and has sold around 10,000 Crore worth of property till date.