GroupM Launches Online Grand Diwali Mela
GroupM announced the launch of an online platform called 'Grand Diwali Mela', which seeks to be a mega festive season online destination. This initiative is supported by Google, and allows consumers to take the neighbourhood mela experience to their favourite screens across - mobile, tablets, or desktops. Officially the site went live on 1st October and it will be available to online customers during the festive days of Diwali.
Speaking about this unique initiative, CVL Srinivas, CEO, GroupM South Asia said, "As more Indians go online, digital media is already an integral part of our everyday lives. We have conceptualised a virtual Diwali Mela for users in the country to experience the festive season in a specially designed online platform, where brands will showcase their latest products, run promotions and sampling along with all the fun and entertainment elements that are part of the festive season. Leading brands are excited about the potential of this initiative, and this could possibly become the largest digital activation platform for this festive season."
Rajan Anandan, Country Head, Google India added, "We are delighted to be working with GroupM on this innovative platform, that will be a first-of-its-kind initiative to kick off the festive season in India. Our teams are very excited about this and we are sponsoring the effort that will be accessible across all kinds of devices - including mobile phones."