Banta Hai’. Created by Boring Brands, the campaign was launched on YouTube with a video series and is targeted at the internet-savvy youth of India who are looking for bargains.
The advertisement has received over 10,000 views on YouTube. Moreover, the hashtag #CashbackTohBantaHai gained popularity and CashKaro.com trended on Twitter.
The first phase of the ad campaign will have three commercials featuring everyday Indian scenarios and reactions of the common man. The ads intend to highlight cashback as a concept, by using witty and humorous incidents depicting our addiction to getting cashback in every possible circumstance. One of the ads shows a Pandit performing aarti at a temple, while a devotee is expectedly waiting for prasaad.
Swati Bhargava, Co-founder, CashKaro.com, said, “While an increasing number of people are now shopping online in India, many of them are still to experience the benefits and joy of getting cashback on any product they buy online. CashKaro is a young brand and our audience, majorly the youth, love both – a bargain and fun videos. A viral and visual medium like YouTube is perfect to connect with them. These ads show the ubiquitous love for cashback in a humorous way and convey the thought that ‘Har cheez pe Cashback banta hai!’ You just need to come to CashKaro before shopping, to get it.”
Anshul Sushil, Co-founder & CEO, Boring Brands, said, “As CashKaro is a pioneer in Affiliate Marketing, it was a key mandate for us to reinforce awareness about cashback being every customer’s right, while keeping the message light. CashKaro already has a well-engaged audience on Facebook and we wanted to expand that reach with this campaign, to ensure we are where our audience is – YouTube. Almost two-thirds of its viewers in India are youth under 35 years of age and are an emerging consumer pool. We picked ‘Cashback Toh Banta Hai’ as a theme as we have seen how Indians love little bargains in shopping, and added a creative drama to see how it works in the least expected scenarios. It has been an enriching experience for our team.”
The campaign will be promoted across other social networks and gradually be taken to TV, cinemas and outdoor, during the festive season. The ad campaign has been directed by Vinay Jaiswal, who has 15 years of experience working with large brands like BSNL, Hero Honda and HCL.
Related Tags:Boring Brands, internet-savvy youth of India, CashKaro.com, product they buy online, Har cheez pe Cashback banta hai, audience on Facebook, Hero Honda, social networks, Vinay Jaiswal