Erdem plans to open debut London store


Luxury fashion designer Erdem Moralioglu is set to open his debut store, which will stock his ready-to-wear pieces. The space will be located in Mayfair on South Audley Street, and will cover 2,000 square feet over two floors.


Erdem's store is to open in Spring 2015, which marks the brands 10th anniversary. The designer became known for his modern twist on classic designs, which have become popular with such celebrities as the Duchess of Cambridge. Erdem himself said:

I’m so thrilled to be opening my first store. London was a natural choice. It is where I am based, and where I trained to do what I do. I love the space, and it’s such an exciting first step”.

The brand now owns 160 branches in 40 nations worldwide.

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