Coke launch Coca-Cola Life marketing campaign

Coca-Cola have just revealed plans of a multi-million pound marketing campaign to introduce UK customers to its new low calorie drinks Coca-Cola Life. The brand have enlisted a variety of agencies to work on the drive which includes print and digital initiatives, such as M&C Saatchi and Bulletproof. They chose Mediacom as the man media planner and buyer, and Zone will be overseeing digital marketing.

Coke-launch-Coca-Cola-Life-marketing-campaign

Coca-Cola Life was launched in stores last month, and its main demographic is adults looking for a healthier, low-calorie alternative to Coke. The advertising campaign for the drink will primarily make use of proximity marketing – using sheets, buses and iconic digital screens. Adverts will be located in high-volume commuter areas such as bus and train stations, and free samples will be samples will be distributed at lunchtime hotspots.

Director of marketing, strategy and activation at Coca-Cola UK Bobby Brittan said:

We are very excited to be bringing Coca-Cola Life to the UK and have designed a brand awareness campaign to help create an instant buzz and impact for our consumers. Coca-Cola Life, along with Coke Zero and Diet Coke, offers yet more choice to consumers who want to stick with the great Coke taste but reduce their sugar and calorie intake.”

Share this:
Tags:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Cashback site Cashkaro now offers restaurant discounts

    India’s e-commerce market looks large and lucrative enough from the outside, but insiders know it is very challenging. In fact, the number of e-commerce sites and businesses is growing so fast here today that the competition is cut-throat. This

  • What is Viscose Material? Advantage and disadvantage of viscose.

    Viscose is a unique form of wood cellulose acetate used in the nnmanufacture of a number of different products. This includes items for nnthe medical industry, though it is perhaps most common as a major nningredient in the production of the fabric r

  • Honda launches new CBR 250R bike
    Honda launches new CBR 250R bike
    July 01, 2014 5:50 am

    New Delhi: Honda Motorcycle & Scooter India (HMSI) launched a new edition of its global sports performance bike CBR 250R priced between Rs 1.56 lakh and Rs 1.86 lakh (ex-showroom Delhi). The 2013 edition CBR 250R is available for sale across a

  • Zara has opened store at Ambience mall, Gurgaon

    Zara, has opened its new store at Ambience mall, Gurgaon. Spread over 28,000 sq.ft. across two floors the store has taken the space earlier occupied by Debenhams. With this Zara now has twelve stores in India. It is present in 86 countries with