Very.co.uk launches new bus campaign

E-commerce fashion and beauty brand Very.co.uk has just launched a £600,000 bus tour campaign to promote it's beauty line.

The campaign was organised by Posterscope, PSLive, Vizeum and Liveposter, and will visit Birmingham, Leeds and Liverpool during the next two weeks – offering locals free mini-makeovers in a transparent bus which allows for photographs to capture the experience. Brands which will be showcased include Babyliss, Illamasqua, Nails Inc, Max Factor, Murad, Real Techniques and Bourjois, and the site itself is owned by Shop Direct.

Very_co_uk-launches-new-bus-campaign

The bus will have an Instagram photo booth installed to allow people to share and print photos of their makeovers. They will be encouraged to use the hashtag #VeryBeautyTour and the Twitter handle @VeryNetwork for the chance to win a £1,000 Very beauty bundle. 10,000 godie bands will also be handed out en route. Senior marketing executive at Shop Direct Sophie Parfitt said:

More than 69 per cent of UK women want to look elegant when they go out, so we wanted to position Very.co.uk as a brand which at the heart of this “getting ready” moment. Preparation is key to feeling good and this activity, which takes place at key locations for the brand across the UK.”

Share this:
Tags:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Karl Lagerfeld is plans to launch his first flagship store in UK

    Karl Lagerfeld is planning to launch his first flagship store in UK on one of the major shopping streets in West End of London, 145-147 Regent Street. Expected to open its doors on March 14, the brand new store will be the luxury fashion designer&

  • Smiggle to opens a new store in Brighton

    Australian stationary retailer Smiggle has opened a new store at Churchill Square shopping centre in Brighton as it continues its expansion across the UK. The store, which sells colourful stationary for 6-13 year-olds, will mark the firms first op

  • H and M open first standalone UK store

    The H&M-owned Cheap Monday which prides its self as selling “high level design at a low price” is to open its first standalone UK store today on London’s trendy Carnaby Street. The clothes retailer- which currently has conc

  • H&M opens new Texas flagship Store
    H&M opens new Texas flagship Store
    July 01, 2014 5:50 am

    The newest H&M store in the state covers 24,000 square feet and stands in Austin at The Domain – a high-end retail complex. The store will stock menswear, womenswear and childrenswear with separate areas for accessories, maternity wear