The branches of Argos located on Holloway road and Camden High street have been chosen to “embrace online shopping while retaining the convenience of a physical store”. These paperless stores have minimalist décor, and tables of tablets have replaced the classic catalogues, slips of paper and pencils. Shoppers may browse the tablets at their leisure for products to add to their digital shopping trolley. They also have access to reviews, videos, complimentary WiFi and extended ranges.
Customers can use the Fast Track service which allows them to pay for stock online before coming in-store to collect.
Research showed that 71 per cent of Argos shoppers view the largest benefit of online shopping to be its convenience, though 61 per cent do still use brick-and-mortar stores. Steve Barrett the Argos area manager for Camden and Holloway said:
"We've had a brilliant response from customers on the new look and set-up of the stores. They really like the tablets and digital screens and can see the convenience of being able to pay online and collect products faster than ever. North London is an important area for us and it's really exciting for local customers that these stores have been selected to become a digital store."
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