Topshop and Topman partner with Zalando

British brands Topshop and Topman will launch on the fast-growing fashion website Zalando. This will happen in September and is part of the brands’ expansion drive, as they will launch in selected European countries, not including the United Kingdom.

According to RetailWeek Topshop has long been a target of Asos – which you could call the British rival of German fashion site Zalando – but Topshop has so far opted not to sell its clothing on the website of Asos. Dedicated online shops for Topshop and Topman, both owned by British multinational retailing company Arcadia, will open on Zalando and offer a broad assortment of clothing, footwear and accessories. Customers can have their orders delivered for free, while returning goods also won’t cost them a penny. The selections will be updated every two weeks.

Topshop-and-Topman-partner-with-Zalando

‘The right stile for our European customers’
How many different products of the brand there will be at Zalando, David Schneider, member of Zalando’s management board, did not say. But he was the first to say Topshop was a perfect match for Zalando. “Through working with brands as trend-driven as Topshop and Topman, Zalando gains momentum as the leading online fashion destination providing the right styles for our fashion-conscious customers in Europe.”

The British labels will initially start in Zalando’s core markets such as Germany, France, the Netherlands, Italy and Switzerland, but no in the United Kingdom. To kick off the campaign, which will showcase the variety of the British brands’ autumn 2014 collection, Zalando is collaborating with twelve international bloggers from different cities throughout Europe.

Schneider also announced Zalando will offer other trendy labels on its website for the upcoming autumn and winter collection, but he didn’t say which brands. “There’s a still a lot in the pipeline.”
 

Share this:
Tags:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Karl Lagerfeld is plans to launch his first flagship store in UK

    Karl Lagerfeld is planning to launch his first flagship store in UK on one of the major shopping streets in West End of London, 145-147 Regent Street. Expected to open its doors on March 14, the brand new store will be the luxury fashion designer&

  • Smiggle to opens a new store in Brighton

    Australian stationary retailer Smiggle has opened a new store at Churchill Square shopping centre in Brighton as it continues its expansion across the UK. The store, which sells colourful stationary for 6-13 year-olds, will mark the firms first op

  • H and M open first standalone UK store

    The H&M-owned Cheap Monday which prides its self as selling “high level design at a low price” is to open its first standalone UK store today on London’s trendy Carnaby Street. The clothes retailer- which currently has conc

  • H&M opens new Texas flagship Store
    H&M opens new Texas flagship Store
    July 01, 2014 5:50 am

    The newest H&M store in the state covers 24,000 square feet and stands in Austin at The Domain – a high-end retail complex. The store will stock menswear, womenswear and childrenswear with separate areas for accessories, maternity wear