Mattel launch Thomas and Friends catalogue

American toymakers Mattel have brought in a new way to sell their iconic Thomas & Friends products to consumers – a brand new direct-to-consumer catalogue and website. They are also teaming with 20 independent specialty brands that will sell wooden Thomas toys.

Mattel-launch-Thomas-and-Friends-catalogue

American customers will have the option of purchasing limited edition goods via the website, catalogue or specialty retailer. One limited edition product will be a small locomotive train called Logan. The website – ThomasWoodenRailway.com will be launched next month.

Mattel announced last week that in the second quarter they suffered a profit drop, which they put down to acquisition costs and soft Barbie sales.

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