Blake Lively launches plans to launch "lifestyle and e-commerce" website this month


26-year-old actress Blake Lively is to launch her own “lifestyle and e-commerce” website on 23rd July - which is predicted to resemble Gwyneth Paltrow’s lifestyle site The name has yet to be revealed, but it will sell and promote “curated fashionable items” chosen by the actress.


Lively herself explained:  "The main element of it is that it's about storytelling, and it's about living a very one-of-a-kind, curated life, and how to achieve that...I have so many passions outside of acting”. She said it would definitely feature food and recipe insight, as well as “a little bit of everything”.

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