COS, which stands for Collection of Style, just launched its US e-commerce site, despite having e-commerce sites in other parts of the world for some time now. It differs from H&M by focusing on style rather than fashion, which makes it the cooler and more mature chain as compared to H&M, with its low-priced fast fashion, according to Style Bistro.
The brand’s simple mission
As stated on its US site, COS “is for men and women who want high end design and good quality at an affordable price. Since our launch in 2007, COS has opened stores across Europe, Asia and the Middle East, each one placed in a carefully considered location with a design concept that preserves buildings’ original features whilst creating a modern gallery space for our collection.”
The brand claims to “appreciate timeless design that lives beyond the season.” It merges traditional methods with new techniques and innovative fabrics to create fashion pieces with a classic yet modern look and feel to them. “COS likes functional design crafted from simple ideas.”
Style and beyond
The US website for COS allows users to shop online and to share via Facebook, Twitter or wishlists. Besides shopping, users have access to fashion-related content like the COS magazine, along with a look into the campaigns, lookbook, collections and projects. The site has a very clear and simple design, making it easy to navigate with the added bonus of finding useful fashion information.
The e-commerce site is a first in the US for COS, which plans to open physical stores in Los Angeles and New York City in the fall. COS is branded under the H&M group located in Sweden.
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