After ten years of the quintessentially British brand, Temperley will now launch its first collection for the UK high street at John Lewis.
Named Somerset after designer Alice Temperley’s home county, the 60-piece collection will launch in John Lewis stores and online on 4 September, along with a campaign staring Lily Donaldson.
Speaking to Vogue on Tuesday, Temperley said: "We recently celebrated our 10th anniversary, and have spent the last ten years building our lines and understanding our customer. Somerset will compliment our existing brands and is a very accessible product that will take our aesthetic to a wider audience.
“I know a lot of people who can't afford high fashion but appreciate well-made, wearable clothes. John Lewis is a great partner as it stands for quality, and is a trusted staple in everyone's lifestyle."
The exclusive collection will showcase some of the iconic Temperley designs from the past ten years, with price points starting at £29 for a scarf to £1,000 for a sheepskin coat.
"Working with Alice to create Somerset by Alice Temperley has provided us with a unique opportunity to launch and build an entirely new and exclusive brand," Jo Hooper, John Lewis' head of womenswear buying told Vogue this morning. "We have worked incredibly hard on the quality, design and fabrication to ensure it meets the high demands of both Alice Temperley and John Lewis customers."
Related Tags:UK high street at John Lewis, John Lewis stores, John Lewis customers, Alice Temperley, exclusive brand