CarTrade.com, portal for new and used cars has launched a new campaign starting with a TVC which positions the site as the ultimate address for buying a car, whether old or new. This campaign is focused on choice and it emphasizes on how a vast range of cars are available on CarTrade.com.
The ad is inspired from the insight that every consumer struggles to arrive at a choice. It fulfills both rational and emotional needs of a customer and more often than not, the consumer ends up compromising one for the other, due to the paucity of options or time to search for those options.
The ad shows a consumer’s heart and mind debating whether to choose a car that the heart is set on or the one that makes more practical sense.
Further the TVC shows how CarTrade.com’s USP is that it gives customers all the information on cars available in the market today across models, brands and manufacturers. This in turn reduces the hassle for customers who may otherwise have to go about exploring every car outlet in the city to find the right car. The campaign has been conceptualized by its agency FCB Ulka.
Vinay Sanghi, Founder and CEO, CarTrade.com, said, “CarTrade.com prides itself on the extensive variety of cars that we have available for the consumer to choose from and we wanted to communicate the same in an interesting and funny manner. The ad clearly brings out the fact that when it comes to buying a car, consumers need not look further than CarTrade.com to be their ultimate guide. We feel that this commercial will help associate the brand with the values of choice and trust.”
The Mumbai-based online platform, Cartrade.com claims to have over 3.8 million unique visitors every month researching for new and old cars.
Related Tags:CarTrade.com, campaign with a TVC, consumer struggles, Mumbai-based online platform