Vodafone India, one of India’s major telecommunications service providers, has teamed up with Disney India’s Interactive business to launch Vodafone Games and Apps.
Vodafone Games and Apps powered by Disney India’s Interactive business will offer customers games and apps on both feature and smart phones. Through this association, Disney India will service the complete content catalogue along with the portal for this offering. Via this portal, consumers will gain access to apps and games like Where's My Water?, Where's My Mickey?, Where's My Perry?, Toy Story : Smash It!, Brave, Chennai Express, Disney Utility Apps including Mickey Planner, Donald Photo booth, Goofy Weather etc.
Sameer Ganapathy, VP & Head, Interactive, Disney India, said, “Our endeavour has always been to provide engaging games to existing and new users in India through multiple digital access points and in turn cultivate an active gaming culture in the country. Our association with Vodafone is a step forward in our strategic relationship with them and creates an additional destination for exciting games and apps for their users.”
Vivek Mathur, Chief Commercial Officer, Vodafone India, said, “The launch of Vodafone Games and Apps will bring across best of premium content on an interactive platform. Our association with Disney India will help us build a successful gaming business. Following the launch of Vodafone Music and Vodafone Sports few months ago, it complements our strategy to expand our digital offering and tailor it to mobile internet users who are increasingly consuming content on the go.”
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