Fast fashion retailer Boohoo.com has extended its contract with e-commerce firm Venda as it seeks to expand into new markets.
Boohoo, which is preparing an imminent float on the alternative investment market (AIM), is aiming to raise its international profile to support impressive sales growth.
“International expansion is an important element of our growth strategy. In the last year, our active customer base has doubled to over two million, with many of our new customers coming from international markets,” said Carol Kane, Joint CEO of boohoo.com.
Venda’s cloud-based platform has supported boohoo.com to scale up its services.
3m people visited Boohoo.com in December according to comScore as it added 20,000 lines over a 12 month period.
Boohoo posted a sales surge of 132 per cent to £67.2m in the year to February 28 and offers delivery into over 100 countries including the US, Australia and Canada.
Rival Asos posted an international sales jump of 38 per cent to £202m in 2013.
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