Warehouse open a new flagship store on Oxford Street

Fashion retailer Warehouse will open a new wi-fi enabled flagship store on Oxford Street on 1st March 2014 as it embraces an omni-channel approach to retailing.

The £1m store offers multiple payment and delivery options, a suite of fully transactional iPads as well as a private VIP room.

“A store on Oxford Street has long been an ambition for the brand,” said Paula Stewart, Warehouse Brand Director.


Warehouse-open-a-new-flagship-store-on-Oxford-Street
The company said that “outstanding customer service” is at the heart of the proposition and added that most of the upper mezzanine floor would be dedicated to a “lounge environment” where customers can browse and buy products then and there.

Liz Evans, CEO Oasis and Warehouse said: “264 Oxford Street gives us a great opportunity to showcase the Warehouse brand to our international franchise partners.”

Warehouse currently trades from a total of 420 stores in 33 countries, with a further 20 new international stores planned for this year.

Aurora Fashions, which owns Warehouse Oasis and Coast, posted a £7.5m in pre-tax operating loss in 2013.

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